Placeholder image

Brand Impersonation Defender

Prevent bad actors from using your brand in their fraud campaigns. We detect when imposters are corrupting your brand and work with carriers and US authorities to shut them down. We’ll continuously monitor robocall and human fraud activity, providing you with detailed intelligence about campaign types, frequency and sources.

Placeholder image

Protect brand reputation

Imposter scams were the leading type of fraud reported in 2020, tarnishing a wide range of recognized brands. We protect your brand investments by preventing bad actors from misusing it in their fraud campaigns.

Placeholder image

Stop customer fraud

Your customers may suffer monetary fraud losses that can also expose your organization. We prevent brand imposters from calling your customers and carrying out fraud attacks.

Placeholder image

Improve answer success rates

Imposters that use your brand in their spoken messages and spoofed caller IDs are the cause of declining consumer answer rates. We help improve answer rates for your outbound campaigns by preventing imposter attacks.

Detect impostor fraud

Using the industry’s largest independent call sensor network, we listen to billions of live consumer calls and accurately detect brand imposter activity. Patented AI algorithms analyze media and metadata to identify and classify each malicious campaign that uses your brand.

Placeholder image

Mitigate fraud campaigns

We capture metadata that enables us to trace campaign sources and shut them down. We work directly with USTelecom (industry robocall mitigation agency designated by the FCC) and the telecommunications companies that carry the calls to block them. Our forensics provide the objective evidence that carriers need to stop fraud at its source.

Placeholder image

Continuous campaign surveillance

We monitor all fraud activity that involves your brand, providing detailed analysis by campaign type, frequency and sources. We alert you when new campaigns are detected and when activity levels change.

Placeholder image

Features and Benefits

Placeholder image

Fraud mitigation expertise

Rapidly mitigate fraud campaigns that threaten your brand, leveraging YouMail’s strong telecommunications industry relationships and proven investigative methods.

Placeholder image

AI-powered analytics

Accurately detect fraud campaigns that use your brand regardless of tactics, including human or synthesized speech, DID spoofing, variations in campaign duration, frequency, carrier network, and source location.

Placeholder image

Brand threat reports

Gain complete visibility into the brand threat landscape – campaigns are uniquely identified and classified; Metrics provide insight into campaign activity and reach.

Placeholder image

Objective evidence

Verify brand imposter activity by listening to call recordings and analyzing metadata – the same data authorities use to shut down bad actors.

Placeholder image

Campaign surveillance and alerting

Confirm mitigation actions against specific campaigns are successful.

Placeholder image

Live call sensor network

Rapidly identify and respond to emerging brand imposters with 360-degree visibility across US carrier.

Placeholder image

Supplier to USTelecom Industry Traceback Group

Track record of providing the data authorities use to shut down telephony fraud sources.

Placeholder image

Dedicated brand protection solution

YouMail helps you keep pace with the constantly evolving threat landscape.

Why YouMail?

Placeholder image

YouMail is the primary data source powering robocall investigations by FCC and other authorities.

Placeholder image

YouMail directly answers billions of real live calls to users across all carriers – more than any vendor.

Placeholder image

YouMail is trusted and deployed by major service providers and enterprises.

Placeholder image

YouMail publishes the Robocall Index, the industry’s authoritative robocall data source.

Placeholder image

YouMail is first to identify notorious scams, including the IRS scam, social security scam, interest rate scam and countless more.

Placeholder image

YouMail is cited by The Wall Street Journal, New York Times, NPR, Fox News and other media outlets.

Frequently asked questions

What is brand protection management?
A category of tools that help organizations preserve the value and integrity of their brand. It includes: Web scanning tools that detect misuse of logos, domain names and other assets; Reputation management tools that monitor user postings on social media and other sites; Phishing and voice phishing (vishing) detection tools that monitor use of brand names in attacks via email and phone calls.
What is brand impersonation vishing defense?
While brand impersonation may take place over various communications channels such as email (phishing) or text messaging (smishing), the voice channel is arguably the most engaging and therefore often exploited by bad actors in conjunction with unwanted robocall campaigns. Voice-based phishing (“vishing”) represents a major threat to brands, their customers, and consumers in general as bad actors impersonate brands with ill intent such as identity or credit card theft. Brand Impersonation Vishing Defense refers to a solution from YouMail to identify and stop brand impersonation over the voice channel. YouMail monitors its network of over ten million sensors to identify brand imposters and capture evidential proof in the form of audio from bad actor robocall campaigns. This information is used to inform authorities to stop existing campaigns as well as prevent recurrence from bad actors perpetrating these attacks. YouMail is the only solution provider that the USTelecom Industry Traceback Group (ITG) relies upon to perform tracebacks necessary to accomplish discontinuance of unwanted robocalls and removal of bad actors at the source of brand impersonation.
How do you protect your brand reputation?
Businesses use brand reputation management tools to monitor what is said about their brand on social media, chat sites, and other online media. These services are highly automated and include human and AI-based intelligence that identifies consumer perceptions. They enable the brand to spot trends and respond to any misperceptions.
What is robocall brand fraud?
Robocall brand fraud occurs when a bad actor misrepresents a brand name during a telephone conversation as part of a scheme to gain customer trust and commit fraud. For example, an agent or voicebot may say they are a representative of a recognized brand organization in order to gain access to the customer’s account.
How do you prevent robocall brand fraud?
Organizations can prevent bad actors from misrepresenting their brand by using content-based robocall analytics engines. These services detect robocall campaigns that misuse brand names and provide traceback data that can be used to shut down the bad actor.